What’s your future look like? Any of these words come to mind: performance, concerts, venues, journalism, non-profits, record labels, retail, licensing, broadcasting, MUSIC? If so, you’ve come to the right place.
The City of Music Career Day is a one-day educational program that provides high school juniors and seniors and college students direct access to music industry professionals through networking, experiential learning, engaging workshops, and performance. Student participants are exposed to a wide range of career opportunities in music including performance, management, concert production, arts organizations, record label operations, retail, licensing, journalism, broadcasting, and more!
And here’s the best part: this magical day is totally free! Keep on scrollin’ to check out the day’s schedule and to register yourself for the most exciting new music conference for young people this town has to offer!
All events take place at Cornish Playhouse, Vera Project and Northwest Rooms at Seattle Center. Participants will check in at the Cornish Playhouse and will be directed to the appropriate venues following the Welcome Address.
Attendees may check in at any time prior to the 9am Welcome Address. Be sure to bring your permission slip, signed by a parent or guardian if under 18.
We'll start the day with a quick orientation followed by the keynote address from John Richards.
Attendees may choose one of these focused sessions: The Artist, The Industry and Backstage Pass. Session tracks will remain open until filled on a first-come first-served basis. Breakout session leaders will be announced in early September!
The artist panel features working musicians from various aspects of the Seattle scene. Designed for participants interested in creating music as a career, the discussion will center on how musicians make it in today’s ever-changing landscape.
Moderated by Hollis Wong-Wear, The Flavr Blue
The industry panel highlights the career paths behind the music, which serve as a backbone in the industry. Participants interested in talent booking, record label, fan club, retail and artist management and art direction will benefit from listening to and interacting with our industry professionals as they discuss the opportunities behind the scenes.
Moderated by DeVon Manier, Sportn’ Life Music Group
This session will give you a hands-on view of the industry in action via interactive training at The Vera Project with live sound, stage tech, recording, screen-printing, and more.
- Recording Workshop with Jeffery McNulty, Vera Project
- Live Sound Workshop with Vera staff
- Screen-Printing Workshop with Vera staff
- Non-Profit Management Workshop with Beth Warshaw-Duncan, Vera Project
Eat & Meet: Lunch & Table Fair
During this open session, students can chat with representatives from music related organizations in a casual setting and explore internships, classes and programs to help in their career development. Lunch is provided. A full list will be announced soon!
Eat & Meet
- Romy Brock, ZooTunes
- Marco Collins
- Josh Courtney, VODA
- DJ Chilly, KEXP
- Matt Dressman, Decibel Festival
- Martin Feveyear, Jupiter Studios
- Josh Kerns, KIRO Radio
- Ever Kipp, Tiny Human
- Ma’Chell Duma LaVassar
- Jonathan Moore, Goodrich and Gold
- Vlad Sepetov, Yours Truly
- Mikhael Mei Williams, AEG Live
- Jonathan Zwickel, City Arts
- AEG Live
- Barsuk Records
- EMP Museum
- Musicians’ Association of Washington
- NW Polite Society
- One Reel
- Rain City Rock Camp for Girls
- The Recording Academy - Pacific Northwest Chapter
- School of Rock
- Seattle Theatre Group
- Seattle Metropolitan Chamber of Commerce
Farewell & Live Performance
The event will culminate with a special live performance and discussion with a few of Seattle’s own success stories by regional musicians providing a rocking end to the day.
Moderated by Mark Baumgarten, Seattle Weekly
Naomi Wachira, Dave B, Katie Kate, Troy Nelson & Mackenzie Mercer (The Young Evils)
Session tracks will remain open until filled on a first-come first-served basis, so get to registering! Everyone will attend one breakout session, the Eat & Meet Lunch Fair, and the Live Performance. Remember, there is no cost to attend (thanks to our sponsors and speakers!) Questions? Email
By registering for Career Day, you are granting One Reel the rights and permissions to capture and use photos or videos of your participation in the event.
Registration period is closed. See you at Career Day 2013!
Attention Seattle Public School Students and registrants age 18 and under. To be eligible for an excused absence you must download the Permission Slip/Verification Form and complete the steps as outlined. Your school Principal, Assistant Principal and/or teacher must provide approval for you to be eligible for an unexcused absence. Please check with your school about the proper procedure.
REMINDER: You must bring a copy of this form signed by your parent or guardian with you on the day of the event in order to participate. One Reel staff will mark your attendance directly on the form so you can return it to school and verify your participation.
Sponsors & Community Partners
Interested in sponsoring this fantastic event for music-focused young adults? Contact us atfor more information.
Panelists, Moderators & Speakers
Mark Baumgarten is the editor-in-chief for Seattle Weekly and the author of Love Rock Revolution: K Records and the Rise of Independent Music. In the last decade he has written about music in the Pacific Northwest while serving as music editor of Willamette Week in Portland, Oregon, and executive editor of City Arts and Sound magazines in Seattle. Follow him on Twitter at @MarkBaumgarten.
Bierman began his career in music at the age of 14, playing in bands and hustling gigs in suburban St. Louis. At 18, he left the Midwest and headed to Montana for college. There he found his place on the staff—and later as an owner of—Rockin' Rudy's Records. Bierman spent the next seventeen years there as buyer and manager. After a brief stop in San Francisco at Amoeba Records, he moved to Seattle in 1998 to help his old Montana friend Pearl Jam Bassist Jeff Ament find a new direction for the Ten Club.
Along the way, Bierman has directed the launch of pearljam.com and developed the proprietary infrastructure that runs one of the industry’s most successful sites. Bierman has been instrumental in developing Pearl Jam's legendary bootleg programs and building the band's own Monkeywrench Records label.
Matthew Dressman is a well-rounded creative professional with years of experience in the music industry with a variety of roles encompassing marketing, web development, project management, creative strategy and more. Serving as Marketing Director for two unique and innovative electronic music festivals (Decibel Festival & What The Festival), he is equally comfortable in a conference room, in front of a computer, at a music festival or anywhere in between.
Martin Feveyear is a British-born record producer, mixer, recording and mastering engineer based in Seattle. Beginning as a singer, songwriter and musician, Feveyear soon began recording work for artists in both the UK and US before moving to Seattle in 1992. Together with Christian Fulghum (former bassist for Sister Psychic), he opened Jupiter Studios, an SSL equipped tracking and mixing facility in Seattle, in 1996. He has since worked with artists and groups — producing, engineering, arranging, mixing, mastering, songwriting and playing additional instruments — such as Queens of the Stone Age, Presidents of The USA, Brandi Carlile, Mudhoney, Screaming Trees, Mark Lanegan, Blue Scholars, Common Market, J Pinder, The Saturday Knights, Kings Of Leon, Jesse Sykes, Tilson, Zoe Muth. Amber Pacific, Shelby Earl, Starr Anna, Duff McKagan, Natalie Portman's Shaved Head/Brite Futures, Slender Means, Mono In VCF and REM amongst many others.
Christen Greene is the General Manager and Head of A&R at Onto Entertainment and owner of Faux Pas Productions. She curates and is in charge of a diverse roster of independent artists in many genres including indie rock, folk/singer-songwriter and even slam poetry. In the last eight years, she has signed Hey Marseilles, The Lumineers, PHOX, Chris Pureka and Andrea Gibson to management deals and led them all to subsequent record deals and releases and worldwide tours. She currently resides in Seattle, WA but used to call Brooklyn, NY (and before that Washington, DC) home. In 2013, she was nominated and graciously accepted a position on the Pacific Northwest Board of Governors for the GRAMMY organization where she is also a voting member. She really hates cold calls but really loves swimming in lakes.
Geo is the vocalist for Seattle hip hop duo Blue Scholars and a spoken word poet.
Gretta Harley is music performer, composer, producer, educator and playwright. She co-wrote, co-produced and performed in "These Streets" and is currently working on a solo album. She is half of the duo We Are Golden and a faculty member at Cornish College of the Arts.
Ali Hedrick has been an agent at The Billions Corporation for 19 years and represents such acts as Neko Case, Sufjan Stevens, The Head and the Heart, Pickwick, Glen Hansard and Daniel Lanois. You can view her complete roster at www.billions.com/about and read more about the company including other acts on the Billions roster.
Her day-to-day duties include working directly with labels, artists and managers routing tours for North America, Japan, New Zealand, Australia and parts of Europe. She also facilitates and approves marketing /radio plans for confirmed shows for her clients. Recently she added the position of festival liaison, collecting data for all North American festivals and sharing that information with the entire company.
Jason Hughes has been working in Seattle’s music industry for the last 20 years, first at radio (107.7 the End and 90.3 KCMU/KEXP) in the 90’s, adding retail (initially at Easy Street and eventually co-founding Sonic Boom Records in 1997), running a label (Sonic Boom Recordings) from 1998 to 2011 and playing in various bands around town. Jason has also been involved in the Seattle Music Commission, which advises city officials on Seattle’s involvement with the local music community. Currently, Jason runs Sonic Boom Records in Ballard when he’s not playing Dad.
Industry veteran Ever Kipp founded Seattle-based boutique media relations firm Tiny Human in 1999, after over fifteen years working first for respected New York, NY publicity firm Big Hassle Media and then at Seattle indie label Barsuk Records for clients like Death Cab for Cutie, Rufus Wainwright, the Bonnaroo Festival, Herbie Hancock, Phantogram, and Light In The Attic Records, among others. Tiny Human is dedicated to maintaining a concise, selective roster of artists that demonstrate extraordinary quality and unique creativity.
Jay Kenney has been active in the Seattle music scene for 30 years. Professional musician, Emmy winning audio engineer, studio owner, composer, educator and broadcast engineer are some the many facets of his career. He currently owns and operates Audio Logic Studio, does free-lance performing and consulting and works as a consultant for a major musical instrument manufacturer.
Josh Kerns hosts Seattle Sounds on KIRO Radio 97.3 FM, a music show dedicated to the latest happenings on the Seattle music scene featuring interviews with the biggest names and up and coming bands alike. Josh is a veteran, award-winning broadcast journalist with over two decades of experience in television and radio news, along with contributing to numerous publications including Seattle Weekly. He has also played bass since high school in punk, indie and alt-country bands in Seattle, Los Angeles and elsewhere.
Jeff Kleinsmith is the Creative Director at Sub Pop Records and co-owner of Patent Pending Design and New Rage Records. The former art director at The Rocket magazine, he has been Sub Pop Records’ in-house designer for over 20 years. All the while, he’s made hundreds and hundreds of posters and album covers for as many bands. Kleinsmith’s work has appeared in numerous design books and magazines and in various gallery shows, and he has work in permanent collections at Experience Music Project and The Rock and Roll Hall of Fame. Jeff teaches advanced design at Seattle’s School of Visual Concepts and has a client list that includes, among others, Dreamworks, Columbia Records, Elektra Records, Verve, Giro, Little Brown, Dakine, Alamo, Wired, and Nike. Jeff was named one of the 40 most influential designers by ID Magazine and one of the 25 most important people in Seattle. A monograph is in the works but no official publishing date has been set.
Ma’Chell Duma LaVassar
A featured presenter at the 2013 EMP Pop Conference, Ma’Chell’s musings on music and pop culture have appeared in New York Magazine, multiple Village Voice publications, The Stranger and Seattle Weekly.
Sarah Loritz has been working in the music business since birth and in the Seattle music and arts industry for the past 10 years. Currently, Sarah is the Community Programs Manager at Seattle Theatre Group where she is producer of the annual More Music @ The Moore Production featuring young musicians of all music styles and genres collaborating with industry professionals. Prior to her work with STG, Sarah was a Programming Coordinator and Programmer for SIFF and Bumbershoot, where she worked with both internationally renowned and local musical and visual artists, comedians, and filmmakers. Sarah has also been involved with The Vera Project, Teatro ZinZanni, Rock N Roll Marathon, and more.
DeVon Manier is the President and Talent Manager at Sportn’ Life Music Group, Seattle’s longest operating independent Hip Hop/Soul/RnB record label and management company. Since co- founding Sportn’ Life in 2002, Manier has fostered some of the Northwest’s most exciting and prominent talent, such as: Nissim (formerly D.Black), Fly Moon Royalty, Fatal Lucciauno and Spac3man. Artists under his management have had music licensed by MTV, ESPN, Under Armour and in motion pictures, reached top 5 CMJ chart positions, played some of the country’s most esteemed music festivals and have shared the stage with some of the most renowned names in the industry including: NaS, Ice Cube, Big Boi, The Wu Tang Clan, Macklemore, Mos Def, Allen Stone and Sharon Jones & the Dap Kings. In 2006, Manier received the Martin Luther King County Award for Excellence in Hip-Hop, and he currently serves as a Seattle Music Commissioner, and a Vera Project Advisory Board member.
Larry Mizell Jr.
Larry Mizell Jr. has long been a tireless advocate for the Northwest's diverse and talent-rich hiphop scene (and local music in general). For the last nine years he has written a weekly hiphop column ("My Philosophy") in Seattle's Pulitzer-winning alt-weekly The Stranger, showcasing and contextualizing new music on a local and national level; for the past four, he has also hosted a celebrated weekly radio show ("Street Sounds") on the world-famous KEXP doing the same. Mizell is also an active musician himself, having been in a number of local groups, including Mash Hall, Cancer Rising, and Nite Owls—but can currently be seen with Don't Talk To The Cops!. When not performing, he also tour manages for Shabazz Palaces—and most recently cofounded LTD (weareLTD.com), a Seattle-based artist management company.
Ian Moore is a long-time, active touring musician with 10 full-length records to his name. He began his career in Austin as a touring guitarist for Joe Ely while still in his teens, quickly embarking on a solo career that has wound through major and independent labels, countless gigs on stages small and large, and a move to the Pacific Northwest. An occasional sideman with artists like Roky Erickson and Jason Mraz, he is also currently one half of Madrona Music, a music production house specializing in soundtrack and commercial work and the Lossy Coils, a musical partnership with Posies' bassist Matt Harris.
With a lifetime of direct experience in, and dedication to, Seattle’s cultural landscape Jonathan Moore has a well-deserved reputation as an inspiring community leader who knows what’s going on—and as someone who has the connections, and organizational skills to make things happen. Indeed, his thoughtful nature has won Moore official positions with some of the city’s most dynamic organizations including that of Active Governor for the Pacific Northwest Chapter of The National Recording Academy of Arts and Science (NARAS), and memberships on the Mayors Office for Film and Music Advisory Board, and KEXP radio’s Advisory Board. Moore’s passionate commitment for the creative arts led to his co-founding the Jasiri Media Group, a Northwest based multimedia arts organization and more recently, 2312 Performing Arts Gallery, Goodrich and Gold, LLC, a creative agency and artist management company.
Michelle has been singing all her life, and professionally in the Seattle rock scene for over 10 years (The Staxx Brothers and Jam on White Bread). She graduated from the University of Washington with a degree in Gender, Women & Sexuality Studies, with a research focus on the state of women in music. Her combination of real world rock experience and education in Women Studies has armed her with a unique perspective on the importance of empowering girls and women with the self-confidence to explore a career in music.
Josh Rosenfeld is co-founder and president of Seattle indie label Barsuk Records, which celebrates its 15th anniversary this year. The label is most widely recognized for having released the first several albums by Death Cab for Cutie—including the classic Transatlanticism (2003)—and by a startling array of many of the most acclaimed artists in indie rock, including Phantogram, Ra Ra Riot, Nada Surf, Menomena, Mates of State, The Long Winters, John Vanderslice, Rilo Kiley, Maps & Atlases, Yellow Ostrich and more. Recognized for artist-friendly business practices, integrity, and consistent roster quality, Barsuk remains entirely independently owned and operated by Rosenfeld and two partners who also work at the label full-time.
Scott Teske is a Seattle-based composer, bassist and educator, best known for his work as Artistic Director & Founder of Seattle Rock Orchestra (SRO), an ensemble he founded in 2008. Teske studied double bass with Barry Lieberman and Jordan Anderson, and received his B.A. in Classical Double Bass Performance from the University of Washington in 2005. Prior to his work with SRO, Teske was Principal Bass of the Northwest Symphony Orchestra for seven years. As a performer on electric bass, Teske is best known for his work with local bands Campfire OK and The Kindness Kind. In October 2012, Scott's work was performed by the Seattle Symphony as part of their annual Sonic Evolution concert.
Natalie Walker graduated from the University of Washington with a BS in Psychology and a minor in Music. She spent time after graduation working as an intern for acclaimed music journalists who she helped with interviews, transcription, and took copious notes on how to become a rock star. She later attended Ladies Rock Camp in Portland, where she came to realize her own musical potential, and also the potential of social change via music education and personal empowerment. She co-founded Girls Rock! Seattle (now Rain City Rock Camp for Girls) and has been serving as Executive Director since 2008. She is also active in the Seattle music community as the bassist and vocalist for the all-female band, Another Perfect Crime, and as the bassist & guitarist for the all-female Radiohead cover band, Pablo Honeys. She spends her free time teaching private bass lessons and working on a new musical project- Stars at Your Feet.
Mikhael Mei Williams
Mikhael Mei Williams is a strategic marketing, communications and management specialist with a proven track record of planning and leading comprehensive communications and promotional strategies—from public and media relations outreach; to marketing, branding and advertising campaigns; to gala and special event, planning and management—for diverse arts and entertainment organizations. She holds a Master of Public Administration from the University of Southern California where she specialized in nonprofit management and international urban planning utilizing arts and cultural programs.
Currently, as the Regional Marketing Manager for AEG Live, Ms. Williams is responsible for marketing and promotion of over 300 club level concerts taking place each year throughout the Pacific Northwest. Additionally, she has held key marketing/communications positions at renowned organizations such as One Reel, the Maryland Institute College of Art, Hammer Museum at UCLA, and Sundance Film Institute.
Hollis Wong-Wear is a writer, performer and creative producer. She is one-third of The Flavr Blue, is featured on “White Walls” by Macklemore & Ryan Lewis, the Operations Director for Blue Scholars, a teaching artist with Youth Speaks, half of hip hop duo Canary Sing and vox of acoustic R&B outfit The Heartfelts.